Exclusive Interview with Ms Adelene Yin
This month we are delighted to share the experience of one of our business owners on her customised T-shirt printing business. Adelene Yin has never started a business before. After she has completed her studies, she has worked for severalcompanies before calling it quit. The main reasons she cited was no luck with promotion, increment and advancement opportunities. Henceforth, she decided to start her own business.
Based on her findings, Adelene found out that a lot of young people like to wear their own design t-shirt to create their unique identity. A different design for different occasion. Seeing the great opportunity in this market segment, she started off with a traditional way of doing a printing t-shirt business with no prior knowledge and experiences. She is entering the school of hard knocks, learning all the esesential skillsets by her own. Her jobscope includes but not limited to designing t-shirt for her customers, get it printed at the printing shop, and deliver to her customers. As business starts to grow, she finds it very tedious having to do this repeatedly. Her workload is ever increasing (working as much as 18 hours a day). At some point of time, she was comtemplating to give up the business even though the business is bringing in profit.
Earlier this year, Adelene was visiting an exhibition. There, she chanced upon PRINT-A-TEE (by Get Real Business Group) booth. After the interaction and live demonstration by the business consultant, Adelene was stunned. She realised that she has been “merry go round” her business. She never expect this T-Shirt printing business could be streamlined to just a few mouse click from ordering, designing to fulfilment. Her involvement in the business is at the bare minimum. Without hesitation, she purchased a package.
INTERVIEW HIGHLIGHTS
Conducted by Get Real Business Group
GR: When did you start using this portal?
AY: March this year.
GR: Can you share one interesting experience with the “click” business?
AY: There was one in particular which I receive last month. The customer had ordered 3 t-shirts and each of them has an upside down statement saying ‘NEVER GIVE UP’, ‘REACHING SOON’ & ‘I CAN DO IT’. As the order was from Malaysia, I was worried that the customer had made a mistake on the design, I called him to clarify. The customer had confirmed that there was no mistake. Out of curiosity, I asked him why must he design it this way. He explained that he is a regular jogger and in this way, he will be able to read easily by looking downward while jogging. These motivational statement will keep him going. I was amazed by the thought behind these designs. Customers are indeed more creative. I wouldn’t have thought of this design myself.
GR: What convince you to transform your “brick” to a “click” business?
AY: I some researching and have found out that industry leader like threadless.com had made sales of $30 million, selling an average of 110,000 shirts per month. If we place a conservative estimate of 5% market share, that extrapolates to a market volume of at least $600 million. I wouldn’t mind if I have a revenue of just 0.001% (US$60,000) of the market volume annually, would I?
GR: What’s your biggest benefitts from this business?
AY: After my business is transformed from a traditional business to an online business, I have gained time & freedom to reach out to more customers. Now my customers come from around the globe. I no longer need to design for customer, all thanks to the build-in eDesigner. I don’t even need get involve in production and delivery. Totally different from what I originally did. I am glad that my business model has been streamlined.
Do you want to know how my t-shirt business has been transformed?
Do you want to know the secret of running a business without having to worry about overheads, inventory & logistic?
Come and join me in this Meet & Greet Session where you can meet and interact with other business owners who had come together to share their own experience.
Date: 7 June 2014 (Saturday)
Time: 1pm to 3pm & 3pm to 5pm
Address: 20 Upper Circular Road, #01-28, TheRiverwalk, Singapore 058416
Limited to 20 attendees per session
