Adelene is born and raised in Singapore. She graduated from Temasek Polytechnic with a Diploma in Tourism Management in 2006 and thereafter, she has completed her Bachelor of Commerce degree offered by University of Western Australia in 2010.

She has spent 5 years working in the tourism and service industry and another 4 years in sales. She has started doing her t-shirt printing business in 2014 and slowly opened up 3 other more businesses. 

Adelene realised that starting a business is easy but growing one is very hectic. She has struggled in getting traffic to the websites and used up all marketing funds in doing both offline and online marketing. However, she believes that there are ways to fine tune her marketing strategies and while doing some research, she thought that why not share it with others too?

Hence, she has created this website to help aspiring entrepreneurs to get enough resources to start and grow their businesses.